Issue 02 · September 2026 · For the next 8–12 weeks
Winter is not a shelf swap — except last December, when only nineteen of the fifty carried over from November.
Take the sunscreen step down without cutting the line. Put December depth behind one proven mask and two proven lip SKUs. Place two small tests.
30-page PDF, open to everyone.
Inside this issue
The verdict
The order board
The correction
More issues
FreeRead issueIssue 03 · October 2026
This holiday runs on what already sells — the season is a bump, not a switch.
This issue's calls are graded in October
FreeRead issueIssue 01 · August 2026
Keep your proven heroes and stop buying sunscreen breadth — three findings could have killed this call, and none did.
August's calls are graded in this issue