Monthly · For US and Canadian specialty-store buyers
Every month we name the exact products that have earned your shelf — and the evidence that would take it back.
Issue 04 · November 2026
Whatever is still on your shelf on December 26 gets marked down or ties up your cash until spring. This issue sorts the holiday order by one question: will it still sell on Saturday, December 26?

Open to everyone. Each issue's calls are graded in the next one.

Issue 03 · October 2026
This holiday runs on what already sells — the season is a bump, not a switch.
17 pages

Issue 02 · September 2026
Winter is not a shelf swap — except last December, when only nineteen of the fifty carried over from November.
30 pages

Issue 01 · August 2026
Keep your proven heroes and stop buying sunscreen breadth — three findings could have killed this call, and none did.
17 pages